Audience Research

Audience of Film in General

The typical audience for films is between the ages of 15 and 44 with an almost equal split between male and female, the most popular genres being comedy, Adventure, Drama and Action.  Obviously there are some people who break the mould like 90 years old who regularly watch films of all genres but these are generally few and far between.

Audience of Horror Films

The typical age of the horror audience is between 15 an 25, this is as they are still in the early stages of development and are still open to experimentation and seek adrenaline rushes.  The younger audience is also less likely to be put of by violence and unnatural imagery than their older counterparts and can usually relate more to the film/characters as the main characters are usually younger people.  Males are more likely to be the audience of horror films as they are stereotypically immature thrill seekers although I have recognised a steady rise of female horror fans over the past year.  The audience usually appears as groups of friends or young couples.