Genre is important to both the audience and the institutions as it defines what kind of things the film is going to include and the overall look/feel of the film. The audience will use the genre of the film to help decide wether or not they may like it or not as all films of a particular genre will include similarities. The institutions will use the genre to help with the marketing of the film, if they know the genre they can use iconography typical for that genre like horror films usually use lots of blood and gore.
Production companies are generally genre specific this is beneficial for them as they become more and more experienced in that particular area, building up a base of directors, producers, designers and actors who tailor for their genre. Due to this they are able to more effectively produce films in their given genre as they will already have a good idea of the conventions and codes as well as possibly being able to re-use costumes and props to reduce costs.
The audiences generally prefer being able to determine the genre of a film before they partake in the viewing especially if they paying to see it. This way they know if the film will be suited to their preferences before they spend any money, as no-one wants to pay to see a film they won't like.
What this means for my film opening?
Setting: The location I have chosen is a field with some woodland and a small derelict wooden barn. These things are typical of horror film, as abandoned/open empty places are usually associated with isolation and therefore a lack of living people present creating a sense of vulnerability. Also the overall aesthetics of the scene will be very dingy/dirty making for a more uncomfortable audience viewing.
Sound: I will use a variety of typical horror genre sounds probably including a eerie, sustained soundtrack for backing music and sound effects like distant gunshots and sticks breaking it the woods. The idea of this is to unnerve the audience and crate apprehension.
Props: I will include some props typical to horror films like knives and axes, imitation firearms and fake blood, to try an make it seem more realistic.
Camerawork: I will use a range of camera shot and movements probably including some handheld shot and some point of view shot to try to involve the audience more in the film and create more tension.
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